Project: Playbook / Reach Outs
The Playbook and Reach Outs tools were offered to a wine selling community. I built a sophisticated backend and rich administration interface for the internal administrative team to easily customize behaviors. For example, a "Playbook Card" can be configured to publish to any seller who enters a given Segment audience, then archive itself and give the seller reward points when they interact with it on the website.
Check out the beautiful designs and read about the process on the portfolio site of my colleague, Mackenzie Morse:
[Playbook, Reach Outs]
And here are screenshots of the internal admin interface, built in React as a Contentful App with a GraphQL backend:
